This campaign was produced and shared online right on the day of the football games. This is called live-marketing, it is a strategy that directly engages consumers and invites and encourages them to participate. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Fans from around the world could come in contact with football legends and talk with them live during and about the UFCA matches on Twitter and Facebook. We produced short video and photo content on the spot that was shared on social media.
Agency: Tribal/DDB Amsterdam