I directed and photographed this awareness campaign for the Dutch Lung Foundation.
The Lung Foundation fights for healthy air and healthy lungs.
All air quality checks will be used to get the support of politicians for a National Air Plan. Havas Lemz developed a campaign in tv, online media and interactive billboards.
Already over 500.000 people used the app to check the air quality in their neighborhood in the Netherlands.
Agency: Havaz Lemz
Director: Masha Osipova
DP: Myrthe Mosterman
Photographer: Masha Osipova