Havas Lemz developed a campaign for tv, online media and interactive billboards. All air quality checks are used to get the support of politicians for a National Air Plan.
In the first month after release of the campaign over 500.000 people used the app to check the air quality in their neighborhood in the Netherlands.
Agency: Havaz Lemz
Director: Masha Osipova
DP: Myrthe Mosterman